CREAMETTE
Recipe Sweaters
GenZers everywhere are losing their generational family recipes and instead learning to cook from the Internet. We wanted to bring back the tradition of family recipes by immortalizing them on Christmas sweaters to be gifted during the holidays.
Creamette teamed up with Internet celebrity ‘Brunch with Babs’ to launch a campaign that combined two beloved holiday traditions: Christmas sweaters and family recipes. Fans submitted their family recipes that were then embroidered by real life grandmothers on sweaters for a one-of-a-kind holiday gift.
ROLE_Art Director
Copywriter_ Mary Adam
Creative Director_Dave Loew