UPSIDE
It’s not a scam. It’s very real, very free money.
We knew that customers loved getting cash back but hated taking steps outside of their routine in order to do so.
Upside wants users to get ‘Cash Back For Doing You’. Because getting free money for doing the things you already love should be easy and carefree. Whether its going ham on donuts or getting hyped at the pump, Upside gives users real cash back doing whatever they do best.
ROLE_Art Director
Creative Director AD_Nate Bruning
Creative Director Copy_Steve Dolan